Discover Why You Should Start Business Blogging Today!

Small business owners, especially those that deal largely in internet sales, need to use marketing techniques that draw a specific brand of customers. More than ever before, this means that people across the globe can purchase small businesses’ services or products no matter where they call home. The old term is “cottage industry” and it has become a reality for many business hopefuls. Because of this, small businesses can be more targeted in who they try to reach. Sales are going to happen because the market has expanded to billions of online purchases. Despite size, you can compete with anyone these days.

But, what does that have to do with business blogging?

We all understand that sales is not a part of blogging. Many different gurus have warned against this trend as people see those types of blogs as infomercials. Who wants to start reading something enjoyable only to find that they are being courted for a sale? No one. A business blog is about connecting with prospects and customers; it is about sharing yourself rather than your service and/or product.

How do you separate the two?

Sure, the blog is still a part of your marketing effort. It doesn’t matter how you do it, marketing is all about getting your name out there to the right people. A blog does that. Humans are relational animals… we run in packs. No one wants to be a lone wolf (or at least 99% of people don’t) because it is innate that we seek out others to connect with. That is why a blog is part of your marketing strategy whether you formally recognize it as part of that business element or not.

People will buy from you when they trust you. They will only trust you when they know you.

Take a large company like Walmart as an example. When you first realized that there was such a store, you probably heard from friends. Need an inexpensive tire, clothes for the kids, a shotgun, groceries? You can buy it at Walmart. The reason people trust Walmart is because they know through experience that they will be able to get what they need there. The same logic can be applied to any business.

Sure, you’re not in the same business as Walmart, but giving the customer what they need is the biggest part of the job. When you write a blog, you are selling yourself. Hopefully you are not making any overt attempt to sell something with your blog, but you are selling with your blog nonetheless. Your blog is about you and it is you that the prospect and customer want to know.

A blog is like a journal, in some respects, that discusses a particular expertise. Writers like to read blogs from other writers who have been successful. Carpenters like to read home improvement blogs. Online coaches will likely read successful small business blogs, marketing blogs, etc. These sites are not about sales, they are about giving. The blogger gives the reader something for free. It may be a piece of advice, information on a task they want to know how to do themselves, or how to run their business, etc. Whatever the blog is about, it is also about forging a relationship.

A blog is a conversation. You are not going to write something that may take hours of thought and excruciating time spent at a desktop hoping that no one reads what you upload. The idea is to have others read what you are saying in the hopes that you can connect with someone else. This connection may lead to sales or not, but it will give you something valuable.

So, why do you as a small business owner need a blog?

Yes, the relationship part is necessary, but there have to be other reasons as well. You are busy and writing a blog post and marketing it even twice a month can be time consuming. It takes away time that you could be actually producing, bringing in sales, providing services to clients or sending products to customers. Why should you take time out of your busy day to write a 500+ word article for your audience?

It gives you a chance to give back. You may have an opinion from your expertise that others need to know about. You may understand something on a level others do not. By giving back, you make yourself and others better.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
~ Seth Godin

It can actually increase sales. Even if you never mention your company or the services or products you sell, some people will be interested enough in you to seek you out. This can lead to a deeper relationship and a loyal customer.

It gives you a better voice. Some people can write and others can’t. It is just a fact of life that people have different talents. So maybe you don’t believe you have anything to offer. Well, get someone to polish it up, but get your voice out there. You have something unique to offer the world. Also, you can improve your thought processes by doing it.
Small business owners need to use everything at their disposal to draw people to them. It is easier today because of the internet, but people will not know your name if you are not out there revealing yours

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Business Blogging Resources For The Little Business That Could

Measuring the state of business blogging can be tricky. Statistics are contradictory and change almost by the day because of the exponentially rapid growth of the blog as a medium (not to mention its newness).

A recent Pew Internet research poll the amount of businesses using blogs to be in the neighborhood of 7% (a research poll conducted by American Express last month suggested a similar percentage). Meanwhile, another poll by Guidewire Group suggests 89% of companies are either blogging now or plan to in the near future. Despite these wildly differing figures, the point of agreement is that business blogging is growing. The pace seems to be the heart of the dispute.

There are about 175,000 blogs being created each day (or about two per second), but don’t let that figure frighten you: the business share is a drop in the bucket. Experts put the number of active business blogs in the U.S. today at about 5,000, with half of them being less than a year old and only 10% older than three years. Many new business blogs, like all blogs, are abandoned after a few months, and only about 39% of total blogs are in English language (Japanese is top). What all of this says is that blogging is becoming a global norm but is still very much open to newcomers.

Trends vary by company size, with smaller companies tending to make more use of business blogging, while larger companies maintain a healthy share. About 55% of all business blogs are started by companies with fewer than 100 employees while around 15% account for companies with 1,000 or more employees. However, of the largest 500 companies in the United States, 40% utilize blogs in their comprehensive strategy.

Outside the unruly statistics, what is actually successful in the world of business blogging itself is a little clearer. Virtually all research and opinion on the subject points to a handful of critical factors, including:

A writing style that is able to both connect on a personal level and be entertaining. This includes knowing your customer and establishing a significant relationship in the blog medium.
The company’s willingness to be engaged in an honest marketplace dialogue with its clientele (the source of the infinitely precious credibility of any blog).
The individual blog writer’s time given to the blog itself, for relevant research, thought, responding to posts from readers, and the overall construction of quality work and frequent updates.
Of course, individual companies in their unique industries face their own quirks and demands. For example, depending on the situation or industry, your business may want to focus most carefully on the tone and style of the writer. Companies with reputations they’d like to salve or improve (oil companies, for example) may find particular interest in the transparency aspect of blogging. While in a fast-paced industry (such as technology or media), a company blog might need to weigh its time devoted to updating material for the blog more carefully. Many businesses begin blogging with clear goals in the onset, or even test a blog internally before developing an external blog. Some businesses also run more than one blog. General Motors, for example, runs an entertainment blog (Fastlane) and information blog (FYI) combo that has been very successful.

The General Motors blogs is a great example of successful business blogging in its maturity. Both are easy to navigate and subscribe to, are succinctly written, and utilize costumer-generated material, including photos and video. There are also many links (not only to GM but other auto sites and even other blogs), so the reader gets a real sense genuine dialogue and openness. A look at the high volume of comments and responses in the Fastlane blog shows that successful blogs are both social and relevant.

In the world of blogs, there is still disagreement on who should be writing the business blog. In the case of Fastlane, it’s Vice Chairman Bob Lutz. For some companies, however, the pitfalls might outweigh the privileges of having an executive doing the blogging. The voice of the boss does not always come out well in a blog. Also, an executive might be unlikely to continue blogging for long due to a simple lack of time. This is the situation for about half of all blogs that are created: after three months, the entries stop and the blog is essentially dead. For this reason, typically the most successful business blogs are run by the employees rather than the CEOs. Therefore, it might make more sense for your business if the employees conduct blogging because they generally have the energy and detailed insight (and voice) to make a more readable blog because to the peers of the readers, and thus legitimate.

Legitimacy has proven to be of central importance to any success in business or market blogging. A few years back, Dr. Pepper attempted to overstep this in the marketing of their now infamous new product, Raging Cow (a flavored milk drink). The company hired teenagers to try the drink and blog about it after being coached. Dr. Pepper’s efforts were received with viciousness and even boycotts for trying to infiltrate the “integrity” of the blogosphere with marketing through coached customers and “hip-ness.” The whole thing went sour and Raging Cow went unreleased. Moreover, many of us are looking at the fate of “Pay-Per-Post” and its legitimacy in the near future.

Another drink company, Jones Soda, offers a much different and more successful model of blog legitimacy and customer outreach. A visit to the blog gives more the impression of a teen hangout than a business. The blog, in fact, acts as a hub for numerous customer blogs. There is all of the usual business-related material present: an online store, a product locator, and message boards (with posts reaching into the thousands). But the people at Jones very obviously know their customers well and have developed a highly successful blog counterpart to their business by loosening the reigns and putting the clientle completely in charge. Terrifying as this might be to some executives, it seems to have worked brilliantly for Jones.

In summary, business blogging can be best looked upon in its infancy even though the sheer statistics of blogs appearing everyday appear to be high. Businesses that whish to enter the blogospere should do so cautiously unless they have a strategy that meets several of the requirements above. However when executed ca

The Benefits of Guest Posts on a Small Business Blog

uest blogging means publishing an article on someone else’s website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages.

Benefits to Blog Owner

Build Relationships. Allowing guests to post on your business blog opens the door to building relationships with others in the industry since this a form of networking and this may lead to profitable joint ventures.

Increase Traffic. Having a guest blogger who has a loyal fan base post on a small business blog will drive people into your website. The fan base the blogger has will ride along when their article when it’s published on your blog. Therefore, more exposure for your business.

Content Variety. Every blogger that post on a small business website will have different perspectives and different writing styles. The benefit of this is that the blog will not become dull.

Increasing guest blogging opportunity. Guest bloggers that write on a business blog will often ask the business owner to guest post on their blog post. This is very important because you benefit from the wider audience, increased traffic and a boosted reputation and credibility for you and your business.

A Chance to Relax. Although writing a blog is rewarding to the business, it time-consuming since you have to create quality content on regular basis. Having guest bloggers write for you once in a while gives you a chance to relax and focus on other business aspects.

Building Credibility. In every business niche there are experts, having a reputable guest blog on your business website will increase the business credibility from the potential customers. Managing to land a high value guest post is actually a very strong endorsement for your brand.

Benefits to Guest Blogger

Boosts Search Engine. Blog owners should include a link to a guest blogger’s website or blog at the beginning or end of a post. Overtime these back-links will raise the value of the blog on search engines making the bloggers content easy to find.

Networking Channel. Guest blogging gives the blogger a spotlight to all major players in their niche. Most influencers are well connected and the moment they trust you to guest blog, their followers will trust you, also. This potentially opens new business opportunities.

Huge Social Networks. Blog owners share their latest content with their social media followers. When your article is published, a lot of people on different social network will notice your post. This is a huge opportunity to build a social media following.

More Guest Post Offers. A blogger, who manages to land a guest post on a leading website, is likely to be approached by other leading blogs for guest posts job… especially if their post received a lot of shares and comments.

Improving Blogging Skills. For a blogger to get published on leading blogs in his niche, they must produce high quality content. Therefore, they must follow submission guidelines that will sharpen their experience and engagement that are needed on top blogs.

Missy Tincher, Blog Content Marketing Manager, is the owner of My Miss Assist. Missy is passionate about helping clients with their content marketing strategies in order to drive more traffic to their websites. She is l

Simple Ways To Kick Start Your Small Business Blog In 2016

Yep I know you hate hearing or reading about it and I know you keep telling yourself you’ll make a start someday, but if you haven’t done it by now then you’ll be waiting a long old time for someday to come!

A blog for your small business is a great way to connect with your customers on a whole new level, promote customer interaction and increase customer loyalty.

OK, so let’s imagine you’re committed to starting a blog for your small business, how do you create content? how do you even get people to come and check out your content and keep them coming back to visit regularly?

Let’s dive straight in!

Kick Start Your Small Business Blog With These 5 Tips

1. Just do it!

The first step of kick starting your small business blog is to actually create one! Ta da… What the? Yes that’s right, stop putting it off for another week or another month or year even and get the job done now, today.

2. Create a content strategy.

Next you’ll need a content development strategy, so you’ll need to figure out who will actually be creating content for your small business blog, will it be you or will you outsource?

What types of content do you want to post on your business blog? For example, do you want to share news on your latest products, projects and innovations?

Do you want to share tips on how to use your products or services more effectively?

Do you want to use a blog to make important announcements and promote special events?

Do you want to share news on special promotions and offers? The list is endless, but the key is to create an effective content creation strategy where you’ll be able to add valuable resource to your blog on a regular basis.

Avoid making the silly mistake of just adding content for the sake of adding content, or using a blog to post silly sales pitches repeatedly.

Avoid writing too many unhelpful self-promo posts that just talks about how great your products and services are and nothing else, or worst still, posting embarrassing photos of your staff at the company Christmas party! Instead focus on adding real value, real useful content and building an audience first.

A great way to decide what content to put together for your small business blog is to create an email marketing campaign asking your audience “hey we’re launching our new blog, what types of stuff would you like to see us write about?”, or if you have a Facebook page for your business, check to see what kinds of content people are engaging with the most.

3. Get experts in to help you.

What I mean by experts is ‘guest writers’ that are currently writing for other blogs in similar industries to come and add value and a new perspective to the content on your business blog. Whether you’re blogging for business or not, finding the right kinds of contributors can be really beneficial in helping you to kick start your blog.

4. Give your clients the option to signup to your blog newsletter.

Create a fresh email list then consider adding a ‘subscribe to blog newsletter’ call to action or button to your checkout pages, website home page or client emails. There are many other more effective ways to capture email leads for your blog, and this is one very effective way to build a targeted audience for your small business blog as well as increase customer loyalty.

Once again if you have a Facebook page for your business, encourage clients to visit and like your page via your blog, this again promotes customer loyalty.

5. Walk before you can run.

What ever you do, don’t expect to achieve massive results quickly as a result of starting a blog for your small business today. Creating content and building readership takes time, so as the saying goes, walk before you can run. Small business blogging has many benefits to your business.

So I hope this is enough to help inspire you to start blogging for your business in 2016 and beyond, and if you already have, I hope you take action today and use the tips to kick start your small business blog in the right direction.

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